This week I met with the Rural Learning Center in Howard, SD. They have spent years developing a community revitalization program whose success is contagious to other small towns looking to increase their population and economy. "Reimagine Rural" is the blog theme they use to promote the ideals of their organization. To re-imagine rural, they have created plans and partnerships that help organizations and businesses modernize and evolve.
Strategic planning and partnerships are key to successful change in any organization! Social media is playing a new role in the way we “Re-imagine Rural” and re-imagine any business. Facebook, Twitter, LinkedIn, Yelp, Manta, Foursquare, Blogs, photo/file sharing, etc… are new vocabulary words that businesses have heard of yet have not begun to re-imagine as the useful “partnerships” these can have in their business. In our conversation we really discussed the difference between attending a workshop/seminar and truly doing the hard work necessary to strategically plan for change and continuing the movement successfully.
Social media is not free, fast or easy. It require deliberate, dedicated, and diligent work in order to revitalize your business community. While that may sound daunting, the key to making it manageable to to find partnerships. Partners who do business with you, partners who succeed when you succeed and partners who promote you in a reciprocal manner.
KnowTECH Training provides practical and profitable strategies and training for social media. Our partnerships take on a very personalized program for supporting and continuing the success in social media. Organizations need continued support and conversations not just a one-time workshop/seminar. Lindsey Karlson, Community Outreach Coordinator at the Rural Learning Center , provided a great analogy of people gathering in a small town on a Saturday night to celebrate and support one another and that can now be re-imagined through online gatherings that keep partners celebrating and supporting each other no matter when or where they live.
Who are your partners in this new social movement? How do you re-imagine your business as a Saturday night social gathering?